As demand for matcha continues to grow, we know how important it is for you to have clear, timely updates. Between rising global demand, production challenges in Japan, and shifting import dynamics, availability and pricing have been changing quickly. Below is the latest on matcha price changes, arrival timelines, and current inventory at Royal Tea New York.
Another Matcha Update
With questions about matcha arising daily, we wanted to give you another quick update regarding stock and estimated arrivals. We appreciate your patience, as we’re navigating the situation as best as we can. Our priority is, as always, to be a reliable importer and supplier.
The Matcha Shortage
If you need a refresher on what’s happening with matcha, here’s an excerpt from our July 2025 update:
Nowadays, matcha is not just an offering on a café menu. It’s quickly becoming a staple in functional beverages, skincare, supplements, and more. Global demand is outpacing the rate at which producers can mill their tencha (the raw material used for matcha). Stone-milled matcha can be produced at a rate of only 40g per hour…so, in other words, very slowly! While other methods, like bead milling, have a faster output, it’s still difficult for farmers to get ahead. This creates a bottleneck, often forcing producers to turn away new clients in order to prioritize long-standing partnerships.
For updates on coffee tariffs, check out our July 2025 Market Watch.
Matcha Inventory & Price Increases
To help you plan ahead, we’ve gathered the most up-to-date information on our matcha lineup. Here’s our estimated restock timeline and current availability:
Matcha Price Increases?
Yes, we are seeing significant price increases on matcha this year. Many of our producers have raised their costs (some by as much as 40%) due to high global demand and the strain on milling capacity. There is also the 15% reciprocal tariff on Japan imports to consider; on a premium tea like matcha, this adds a substantial impact.
While we do our best to keep our teas affordable, it is just as important that we appropriately compensate the farmers and producers who make these exceptional teas possible. We believe in paying a fair price to our partners in Japan, and we hope you will find it reflects in the quality you receive.
Stay Updated
If you want the latest information on matcha, new offerings, and more, make sure you subscribe to our newsletter or follow us on Instagram! We’ll continue doing our best to keep you informed of any delays or changes should they occur.
