Royal Coffee New York, Inc. Green Coffee Importers Tel: (732) 902-2132   Fax: (732) 225-2682  E-Mail: tradingdesk@royalny.com Toll Free: 1-888-ROYAL-NY (888-769-2569) WWW.ROYALNY.COM Friday, August 05, 2011 ~ WISCONSIN OFFERING ~ Tanzanian AAA Ruvuma Estate – This cup begins with sharp citrus notes and subtle flavors of black cherry.  The body is fully developed; complementing the acidity with a smooth, harmonious finish.  All of these characteristics contribute to the delicate balance we expect from a great Tanzanian AAA – try some today! Organic Mexican H/G Chiapas  – Subtle lemon sweetness at the start develops into a buttery smooth cup with creamy chocolate and sweet cherry flavors.  This coffee has wonderful balance, mellow acidity, smooth body, and a lasting finish.  A truly enjoyable cup! bags Position Coffees in Wisconsin 274 Brazil Cerrado 17/18 INSTORE 51 Colombian Huila Excelso E/P INSTORE 20 Colombian Santa Barbara Estate Supremo 17/18 INSTORE 25 Costa Rican SHB Naranjo Cattleya Especial RFA INSTORE 34 Costa Rican SHB Tarrazu Dota INSTORE 20 Ethiopian East Harrar INSTORE 15 Ethiopian Natural Sidamo Grade 4 INSTORE 299 Ethiopian Queen City Harrar JULY  2011 Shipment 48 Ethiopian Yirgacheffe INSTORE 26 Guatemalan Antigua Los Volcanes INSTORE 225 Guatemalan SHB HHT Huixoc Rainforest certified INSTORE 22 Honduran Santa Barbara H/G EP INSTORE 58 Honduran SHG Marcala EP INSTORE 18 Honduras Cerro Azul SHG E/P SEP  2011 Shipment 10 Honduras SHG Ocotepeque EP INSTORE 13 Indian Monsoon Malabar AA INSTORE 19 Indian Mysore Chickmagulur A INSTORE 35 Mexican Altura E/P INSTORE 150 Mexican Altura E/P-GrainPro INSTORE 101 Nicaraguan SHG EP INSTORE

24 Panama SHB Arkapal INSTORE 35 Rwanda Coopac Fair Trade INSTORE 19 Salvador SHG SEP  2011 Shipment 15 Salvador SHG Cerro Las Ranas PB PN INSTORE 14 Salvador SHG Cerro Las Ranas PN RFA INSTORE 23 Salvador SHG Everest INSTORE 15 Salvador SHG Natural Santa Rita SEP  2011 Shipment 35 Sumatra Mandheling GR1 DP INSTORE 305 Sumatra Mandheling GR1 DP JUNE2011   THRU     SEP  2011 Shipment 20 Tanzanian AAA - Ruvuma INSTORE 4 Tanzanian PB Northern Selian Estate INSTORE 9 Tanzanian Peaberry - Ruvuma INSTORE bags Position Organics in Wisconsin 11 Organic Brazil Sul de Minas APROCEM- FAIR TRADE INSTORE 12 Organic Colombian Sierra Nevada-FAIR TRADE INSTORE 5 Organic Costa Rican SHB Tarrazu Fair Trade - Afaorca INSTORE 29 Organic Ethiopian Natural Sidamo - FAIR TRADE - OROMIA INSTORE 13 Organic Ethiopian Yirgacheffe - FAIR TRADE - OROMIA INSTORE 15 Organic Guatemalan SHB Ceylan SMBC INSTORE 21 Organic Guatemalan SHB Huehuetenango-FAIR TRADE INSTORE 33 Organic Honduran COMSA Marcala SHG Fair Trade INSTORE 3 Organic Kenya AA Kia-Ora Estate INSTORE 22 Organic Mexican H/G Chiapas INSTORE 148 Organic Papua New Guinea Tribal Aromas JULY  2011 Shipment 15 Organic Sumatra FAIR TRADE - Permata Gayo INSTORE 9 Organic Tanzanian AB Hope Project INSTORE 20 Organic Uganda Bugisu A DP Sipi Falls INSTORE bags Position Decaf in Wisconsin 99 Brazil Royal Select Water decaf INSTORE

9 Colombian MC decaf (70K) INSTORE 35 Colombian Royal Select Water decaf INSTORE 6 Costa Rican Royal Select Water decaf INSTORE 11 Costa Rican SHB MC Decaf SEP  2011 Shipment 11 Guatemalan Royal Select Water decaf INSTORE 1 Guatemalan SHB MC Decaf INSTORE 13 Indian Monsoon Royal Select Water decaf INSTORE 5 Mayan Royal Select Water decaf INSTORE 23 Mexican Natural Decaf - Esmeralda INSTORE 40 Organic Ethiopian Nat Sidamo Royal Select Water -FAIR TRADE AUG  2011 Shipment 14 Organic Mayan Royal Select Water Fair Trade INSTORE 1 Organic Sumatra Gayo Royal Select- FAIR TRADE INSTORE 17 Organic Sumatra Mandheling Royal Select-FAIR TRADE INSTORE 4 Sumatra Coffein MC INSTORE 9 Sumatra Royal Select Water decaf INSTORE bags Position Robusta in Wisconsin 267 Uganda Robusta scrn 15 JUNE  2011 Shipment Proud Business Member of Dec. '11 Futures Settlements as of 2.3000 2.4000 2.5000 2.6000 2.7000 M T W T F 8/5/2011